It's the most wonderful time for Buick and Wired. The two companies are teaming up to bring some holiday cheer and tech gadgets to shoppers in the Big Apple. That's right,  Buick is sponsoring the Times Square Wired store for a second year in a row, and this time, they're bringing a little, or should we say, mid-size, friend with them.

We here at Mossy Motors are, of course, talking about the Buick LaCrosse. What is a luxury car doing in a tech store? Well, the first thing that we should note is that the sales floor is more than big enough to accommodate the Buick sedan. As for why it was chosen...

To be more precise, Buick is showing off the 2012 LaCrosse with eAssist. The technological marvel will be wowing shoppers, with its wide range of luxury features, efficient design, and envious add-ons. In fact, we'd dare to say that the 2012 LaCrosse with eAssist is more tech savvy than most other Smartphones and tablets that you'll find in there.

"Buick is an iconic brand that has embraced technology and truly understands today's modern consumer," says Jennifer Rapp, General Manager, Aurasma. "Together, we have created a tailored mobile experience that truly bridges the physical and virtual worlds. Buick and Aurasma give attendees an innovative way to shop the WIRED Store and learn more about Buick's eAssist technology."¹ The two companies area working together to feed information on the LaCrosse and eAssist through various tablets when activated through real-world cues.

Of course, we should note that you don't need to travel all the way to New York City to learn more about the LaCrosse, or any other new Buick for that matter. Rather, you can simply contact us online or by phone at (877) 685-1266 to arrange at test drive on models like the Buick Regal, Lucerne, and Enclave. Want more info on financing? How about parts and service? We can also shed a little light on those areas, so make sure to stop in and see us at 1331 South Broad Street New Orleans, LA 70125 today.

Source: ¹http://media.buick.com/content/media/us/en/buick/news.detail.html/content/Pages/news/us/en/2011/Nov/1117_BuickWired